Self Help: Why Most Self-Help Books, Motivational Products and Inspirational Systems Fail

Prior to working as a writer and editor for an online self-help superstore, I spent quite a few years working in the role of Operational Manager in the publishing department of one of Europe's largest mail order retailers. Essentially, my job was to guarantee things happened to schedule, to budget and to the standard established in our many service level agreements. To that end, it was my remit to review our operational processes and radically improve them.
What you may ask has this got to do with self-help books, motivation products and inspirational systems?
Well, it was during this time that I learned about paradigms. And paradigms are critical to why most self-help books, motivation products and inspirational systems fail.
So, what exactly is a paradigm. The American Heritage Dictionary defines a paradigm as: a set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them.
In other words, a paradigm is a habitually-ingrained way of experiencing something.
Paradigms evolve for one very simple reason: people like to feel comfortable. We like the familiar. We like to stroll along that well-worn path and know that all is right with the world. When we go to bed at the end of the day, we want everything to be the same, nothing out of place, when we get up the next day and trudge into the shower. We like our routines. No news is good news, right?
Self improvement books, motivation products and inspirational systems are by their very nature paradigms. Even that brand new self-help book, motivation CD or inspirational DVD, fresh off the shelf, represents a paradigm that's just waiting to happen. To be fair, it's pretty much unavoidable, as these products are designed to encourage you to look at things in a brand new way. In the process, you will without doubt lose some of your own inhibiting and potentially destructive paradigms, but you will simply swap them for another array of paradigms, ones which are just as prone to making it difficult (maybe even impossible) to engage with new problems and confront unprecedented situations.
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Luckily, during my pre-writer/editor days, I also learned how to tackle and overcome paradigms.
The key is not to become reliant upon any single solution. In order to survive, the modern business cannot afford to cling slavishly to the tried-and-tested. Instead, a suite of solutions is always kept on hand, a bristling box of problem-busting apparatus.
Likewise, the contemporary seeker of self-improvement cannot afford to become reliant on a single solution or to simply swap one paradigm for another. A selection of solutions is required, mixed-and-matched according to the particular set of problems or issues that need dealing with at any given point in time.
The self improvement marketplace is a wonderful thing, jam-packed with amazing personal development books, motivation products and inspirational systems. But why stop with one? Try them all and build a paradigm-proof toolbox for happiness and success.
At The Happiness Superstore we’ll help you decide exactly what Best Self-Help Product for you is...

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